The challenge of achieving optimum value from your advertising budget is great and should be part of a carefully developed, integrated marketing plan.

UFS MarCom sees advertising as a key element of your marketing mix. Our approach is designed to achieve maximum value.

Plan The Advertising Campaign

At UFS MarCom our first step is to agree with our clients on the objectives of the advertising campaign, the target audience and the geographic reach. Subsequently, we investigate the various options in the marketplace, including online media. We devise a plan for you covering placement, message, design, timing and budget.

Extracting maximum value can be achieved by:

• Researching the different media options including cost and distribution
• Careful negotiation of advertising cost
• Negotiation of editorial to support advertising
• Professionally designed advertisements with a clear message
• Using promotions as a supporting activity
• Ensuring that the timing of the campaign works as part of an overall marketing plan

While UFS MarCom is not an advertising agency we negotiate directly with the different media on your behalf to secure discounts and negotiate editorial, which often can yield better overall value, in particular working as part of an overall marketing plan.

To find out more about how our expertise can help you, contact us.